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From the Sawtooths to the Tetons — LINEAR Expands Its Reach with Exclusive Partnership at Jackson Hole’s Premier Men’s Boutique, Wild Cargo.

The high desert of Boise, Idaho, now officially has a basecamp for its hometown performance brand—LINEAR. Surrounded by the rolling foothills and with the blazing sun glinting off SALT for MEN’s bold navy and gold signage in downtown Boise, locals and visitors alike can now experience LINEAR in person for the very first time.

LINEAR athlete Chris Jacob, takes 1st place overall in his respective division at Boise’s Mountain West fitness championship!