LINEAR Plants Its Flag in Boise with First Retail Partner: SALT for MEN
The high desert of Boise, Idaho, now officially has a basecamp for its hometown performance brand—LINEAR. Surrounded by the rolling foothills and with the blazing sun glinting off SALT for MEN’s bold navy and gold signage in downtown Boise, locals and visitors alike can now experience LINEAR in person for the very first time.
Visible through the clean lines of SALT’s stunning all-glass storefront is a refined and luxurious space—tailored for those who demand premium in every aspect of their life. For LINEAR, a brand rooted in military and endurance inspiration, this partnership is more than just a point of sale—it’s a statement: We’ve arrived.
“A fitting environment,” says founder Chris Rullie, “for anyone who has happened to pass through Boise—a city that knows exactly how incredible it is. Almost insisting on keeping its adventure and quality of life a secret. Quiet. Confident. This is why LINEAR x SALT for MEN made all the sense.”
He continued, “We’ve turned down a number of retailers—because we believe in quality, not quantity. It has to be the right fit, with the right mindset. We want our customers to walk into a space and be engulfed in a personal and truly unmatched experience.”
SALT for MEN is more than just a store—it’s a staple of premium menswear in Boise. With a curated selection of luxury brands from around the world, SALT’s elevated approach to style and presentation makes it an ideal partner for LINEAR’s performance meets premium mindset.
Together, LINEAR and SALT for MEN redefine what a retail experience should feel like—delivering on the quality, exclusivity, and elevated standard that LINEAR’s cult like following has come to expect.
