Latest News Articles

Project LINEAR tested by Air Force instructor Jeremy Hudson at Joint Base San Antonio—built for military, law enforcement, and extreme performance.

Navy SEAL Kyle Reid, with Project LINEAR and 3Bravo.org, takes on the 20MOUNTAIN220—220 miles, 20 mountains, 22 pounds carried to honor veterans lost to suicide daily.

US Navy SEAL Kyle Reed took to the beaches of San Diego to put LINEAR gear through a solid high-intensity workout — sand, sun, and sweat included. For someone who expects his gear to not only perform in all environments, but maintain its classic look- LINEAR delivered.

From the Sawtooths to the Tetons — LINEAR Expands Its Reach with Exclusive Partnership at Jackson Hole’s Premier Men’s Boutique, Wild Cargo.

The high desert of Boise, Idaho, now officially has a basecamp for its hometown performance brand—LINEAR. Surrounded by the rolling foothills and with the blazing sun glinting off SALT for MEN’s bold navy and gold signage in downtown Boise, locals and visitors alike can now experience LINEAR in person for the very first time.

LINEAR founder Chris Rullie puts our gear to the test running the annual Race to Robie Creek held in Boise, Idaho. Known as one of the toughest races in the Northwest, it starts at Fort Boise Park and takes runners through steep inclines before descending into Robie Creek.

LINEAR founder Chris Rullie sits down with Eagle Magazine to share our journey—from concept to inception.

Trail running and exploration is in every single persons DNA. Covering ground, especially technical ground is critical for not just peak physical performance, but optimal mental performance as well. Negotiating terrain that changes from a simple goat trail to scaling jagged sandstone ridge lines is not for your average apparel. There is a reason why having specialized gear for unique terrain is a real thing for professionals, or even those who demand more when facing these elements.

Idaho's Bruneau Dunes has many features that resonated with LINEAR founder Chris Rullie's personal and military background. The vastness of the desert planes woven together by towering sand dunes- that almost resemble the braiding a fast rope would present. There is without a doubt a deep calling into this terrain for those who have served. Soft sand is, unrelenting and extremely technical, the perfect testing ground for the LINEAR Team

LINEAR athlete Chris Jacob, takes 1st place overall in his respective division at Boise’s Mountain West fitness championship!