Official Launch of LINEAR Clothing LLC
FOR IMMEDIATE RELEASE
Official Launch of LINEAR Clothing LLC, A Veteran-Owned Brand Redefining Athletic Apparel
Boise, Idaho – April 1, 2025 – Today marks the official launch of Linear Clothing LLC, a 100% veteran-owned performance apparel company, dedicated to redefining performance and style. The brand's debut offering—the Baseline Series—fuses cutting-edge technology with a meticulous focus on functionality, durability, and comfort—gear that is built to perform as hard as those who wear it.
Born From Necessity, Designed for Relentless Training
Linear was founded with a singular mission—to create hybrid performance apparel that meets the demands of elite training. When workouts transition from five-mile trail runs to barbell work to high-intensity EMOM sessions, gear isn’t just clothing—it’s equipment. Frustrated by a lack of adaptable high-performance gear, founder Chris Rullie did what veterans do best, he built his own.
Advanced Technology for Peak Performance
The Baseline Series integrates next-generation fabric technology, ensuring durability, odor resistance, and long-lasting comfort:
- Agion Active X2® Antimicrobial: Stops bacteria growth, keeping gear fresh workout after workout.
- Lava X2® Odor Protection: Odor protection that regenerates itself between washes.
- Pilltec™ Anti-Pilling: Abrasion-resistant, preventing fabric wear and tear.
Built by Veterans, Backing Those Who Serve
As a 100% veteran-owned brand, Linear’s commitment extends beyond apparel. With a deep respect for service, sacrifice, and discipline, the company designs performance gear to meet the uncompromising standards of athletes, first responders, and military professionals. Strength, durability, and precision aren’t optional—they’re essential.
Explore the Baseline Series today at www.projectlinear.com. Follow @projectlinear on Instagram for updates on new collections and innovations or contact info@projectlinear.com.
About LINEAR Clothing LLC
LINEAR is a 100% veteran-owned performance apparel brand dedicated to engineering elite-level gear that doesn’t just meet expectations—it exceeds them. With a focus on delivering products that empower individuals to perform at their best, Linear combines cutting-edge design with responsible practices—because strength deserves gear that never quits.
