SAND TO SUMMITS
LINEAR was forged in motion—on long trail runs through Southern California terrain that shifted from soft sand to jagged canyon climbs, and later across the high-elevation routes of Idaho’s Sawtooth Mountains. From the beginning, endurance has been the common thread. Not as a trend, but as a discipline.
Thoughtfully designed by endurance athletes and iterated by current and former military personnel, LINEAR is rooted in a deep understanding of what performance gear is supposed to do when conditions are unforgiving and fatigue sets in. Through countless training sessions and long miles, one truth became impossible to ignore: the activewear market was failing where it mattered most—comfort, function, and true performance.
So LINEAR was created to redefine the standard.
Every piece is designed with meticulous attention to detail, engineered to perform at the highest level, and built for those who demand more from their gear—whether in training, in the mountains, or in the everyday pursuit of forward progression.
OUR TEST POOL
We take real-world endurance athletes and military professionals into the exact environments where our gear is meant to perform, refining, improving, and perfecting every detail along the way. Every piece of LINEAR gear is exhaustively tested and integrated by some of the most demanding athletes on the planet. From thousands of feet of elevation deep in the mountains, to exposed sandstone cliffs, to soft sand dunes under relentless heat and wind, our gear is pushed far beyond comfort.We test and iterate in the most hostile places possible so that when LINEAR gear arrives at your door, it will not quit or fail. This is the standard we expect from our selves, and also our gear.
And it is how we ensure it delivers for you, every single time.
LINEAR IS NOT AN APPAREL COMPANY
We take an exhaustive approach to material innovation—evaluating next-generation fabrics that often haven’t reached the market yet. LINEAR develops and produces gear using materials that are ahead of release cycles, allowing us to engineer performance to our standards. Many of our fabrics are proprietary and uniquely designed specifically for LINEAR.
Every piece of LINEAR gear is treated with some of the most advanced textile applications in the world, including anti-odor, antimicrobial, and anti-pilling technologies. Our odor and bacterial resistance systems utilize carbon-based compounds derived from volcanic ash—an organic solution engineered to inhibit odor retention and neutralize microbial growth at the fiber level.
LINEAR is not simply an apparel brand.
We are a performance solutions and engineering brand—focused on advanced materials, construction, and real-world utility for those with the absolute highest performance needs.
A MESSAGE FROM OUR FOUNDER
Everything at LINEAR is built from a place of humility—and earned experience in endurance and high-performance theaters. Our solutions live at the intersection of endurance athletics, operational demands, and real-world stress, where effective gear is not only essential, but required.
Designed and developed by a team of endurance athletes, military professionals, law enforcement, and first responders, LINEAR gear is created by people who rely on performance, not aesthetics. We are not designers sketching concepts from behind a desk. We are practitioners identifying real problems—then engineering precise solutions through advanced materials, technical applications, and thoughtful construction.
Every product is developed with intent. Every detail serves a function. From long training sessions and high-output excursions to moments where failure isn’t an option, our experience informs every decision we make.
When a LINEAR package arrives and you put on our gear for the first time—whether you’re chasing a personal record, exploring unfamiliar terrain, or pushing beyond perceived limits—know that it was purpose-built by individuals who train, endure, and demand just as much from their equipment as you do.
LINEAR is not an apparel company.
We are a performance solutions and engineering brand.
Thank you—from all of us at LINEAR.
