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MEDUSA

womens collection

Movement Reimagined

mens collections

Modern Strength

PROJECT LINEAR

“We are not just an apparel company, we are a performance engineering company that solves real world problems for athletes.”

WELCOME TO ECHELON

the new series

Discover ECHELON

The material DNA and fabric applications is unlike anything on the market. Weaving both organic material base with world class advanced textile applications to deliver an unparalleled user experience. There is nothing else like this on the planet.

Person wearing a black hoodie with a chain around their neck, blurred background
Organic DNA meets world class innovation

Unreal In Every Way

We have devised a way to integrate world class textile innovation and design with the absolute dynamism of Mother Earth. Our new ECHELON series melds a 93% organic fabric blend of Bamboo [x] Cotton with world class fabric applications to deliver an unparalleled user experience .

MASTERFULLY CRAFTED

For Those Needing More

These shorts were born to roam. Built with maximum stowing and highly technical fabric and applications. There is truly nothing these shorts cannot do.

Follow For Motivation

All Handles: @PROJECTLINEAR

the baseline series

Engineered performance, end to end.

The pinnacle of fabric applications.

the baseline series

Engineered performance, end to end.

The pinnacle of fabric applications.

world class performance deserves the very best

Advanced Fabric & Applications

Our Baselines Series offers world class fabrics and applications tailored for endurance athletes. Anti-odor, anti-microbial and anti-pilling technology paired with chafe resistant fabric [x] design delivers an unparalleled experience for the user.

A bra that is comfortable, full coverage, doesn’t cut into your lats, and keeps everything secure through your workout.
— Kaitlynn W. - Verified Buyer
Love this hoodie. Perfect lightweight for workouts. Fabric is soft and amazing and I love the thumb holes.
— Kate Verified buyer
As a CrossFit Athlete the shorts you wear matter. The first generation of Project Linear Shorts were already top tier. These Echelon shorts are leaps and bounds ahead of the previous. They fit and move perfect in every way. They don’t bunch up when doing lower body work, they stay in place when running, feel lighter. Looking to get a pair for everyday of the week!
— Kody D. Verified buyer
Endurance grade

Every article we release is heavily tested.

The process: Every piece of LINEAR gear is tested to the nth degree. Each piece must pass an exhaustive list of iteration rounds, endurance evolutions and through evaluation process by endurance and Military professionals.

OD GREEN

Born from the land.
This Olive Drab color was selected for its familiarity to the landscape that calls us to explore. This color emphasizes the importance of exploration and adventure. Calling us into the wild unknown.

OBSIDIAN

Inspired by adventure.
Our Obsidian color way has a matte black foundation with subtle red hues woven throughout, as a nod to the natural environment we draw inspiration from.

ART

Every article from LINEAR is a true piece of engineering.
Our limited releases offer a one-of-a-kind offering with THE 13TH CRYPT. We are taking world class dark art and melding it with our highly engineered articles.

Over engineered

Function First.

While other big brands care only about how something feels, we believe if the article doesn't work, everything else is pointless.
We are heavily focused on over engineering every piece of our gear. From extremely technical fabric blends to selecting world-class material applications. Every inch of our articles have been engineered to deliver on the absolute maximum in performance and function .

Close-up of black textured fabric on a gray background
Over engineered

No Stone Unturned.

We recognize that big brands are lazy, and that they rely on marketing, not mechanics.
As a craft micro-brand, we understand that what we produce, not how we market it, is the reason we stand out. While other big brands rely on shallow campaigns and bright logos- we lean into engineering the absolute best fitness gear in the world. This is why we are different.

Over engineered

Seamless Transition.

Our designs are uniquely executed to provide seamless transitions between fitness and lifestyle.
Our ability to meld modern design with highly advanced technical specification is supremely unique. Take our gear anywhere, in any environment, and look as good as they perform.

Over engineered

Function First.

While other big brands care only about how something feels, we believe if the article doesn't work, everything else is pointless.
We are heavily focused on over engineering every piece of our gear. From extremely technical fabric blends to selecting world-class material applications. Every inch of our articles have been engineered to deliver on the absolute maximum in performance and function .

No Stone Unturned.

We recognize that big brands are lazy, and that they rely on marketing, not mechanics.
As a craft micro-brand, we understand that what we produce, not how we market it, is the reason we stand out. While other big brands rely on shallow campaigns and bright logos- we lean into engineering the absolute best fitness gear in the world. This is why we are different.

Seamless Transition.

Our designs are uniquely executed to provide seamless transitions between fitness and lifestyle.
Our ability to meld modern design with highly advanced technical specification is supremely unique. Take our gear anywhere, in any environment, and look as good as they perform.