LINEAR Clothing Expands Its Reach To Jackson Hole, Wyoming
FOR IMMEDIATE RELEASE
From the Sawtooths to the Tetons — LINEAR Expands Its Reach with Exclusive Partnership at Jackson Hole’s Premier Men’s Boutique, Wild Cargo.
Jackson, WY— Nestled just beneath the iconic Teton Mountains, Wild Cargo stands as Jackson Hole’s destination for rugged, adventure-ready men’s goods. Now, they proudly carry LINEAR Clothing — a 100% veteran-owned premium activewear brand engineered for performance in any environment.
This exclusive partnership was a natural fit. LINEAR’s foundation—serving military, law enforcement, first responders, and the hard-charging endurance community—perfectly aligns with the rugged ethos of Wild Cargo and the bold spirit of Jackson Hole.
The Baseline Series by LINEAR was built for environments just like this. Designed by active-duty service members and veterans with the internal ethos of “designing for the quiet professional,” the collection moves seamlessly from training to trails. Tested by elite operators in the Sawtooth Mountains and Bruneau Dunes of Idaho’s extreme and diverse terrain, this gear is now ready to take on Jackson Hole — from hammering PRs in the gym to chasing elevation deep in the Tetons.
“After meeting the amazing folks at Wild Cargo and seeing their perfect balance of rugged meets refined, there was no question we wanted them to be our exclusive home in Jackson Hole,” says LINEAR founder Chris Rullie. “This was an easy decision for us — we couldn’t be more stoked to join the movement Blane and his team have started.”
Together, LINEAR and Wild Cargo deliver an unmatched in-store experience for those who demand more from their gear. Whether you're a local, a traveler, or just passing through on your next expedition, you now have direct access to LINEAR’s technical luxury — in a space that values quality over quantity.
Designed and worn by those with a fire in their soul to achieve more— and push beyond. Now available in Jackson Hole.
BRAND BACKGROUND
LINEAR Clothing designs elite level activewear with a rugged meets luxury DNA. Designed and proven by elite operators and athletes from all walks of life.
Wild Cargo is Jackson Hole’s boutique destination for modern wilderness-inspired fashion. The store champions brands that tell a story and reflect a life of intention.
