At 42.9100° North and 115.7097° West, you find yourself in the vast dunes of Southeast Idaho—Bruneau Dunes. The horizon rolls endlessly with mountains made of sand, while the wind cuts across the surface, lifting dizzying flurries into the air. Scorching heat radiates from the ground, marked by warning signs that speak to the environment’s unforgiving nature.

The combination of soft sand, relentless heat, and open challenge struck a familiar chord, echoing experiences from my time in the military. It drew us here to put our gear to the ultimate test. With heavy ropes, sandbags, and kettlebells in tow, we assembled a team of current and former military personnel alongside a select group of civilian endurance athletes to train together in this environment.

THE CHALLENGE

The environment hits home as soon as you take your first step, as the soft sand pulls your boots deep below the surface. This place is riddled with challenges and unforgiving terrain. If the heat, wind and soft sand wasn't enough- you're immediately faced with scaling mountains made of sand.

There is no denying the unrelenting pressure of this environment. One that calls you deeper into its formidable landscape to test your physical and mental toughness.

For three hours- we called this place home, to truly test the capabilities of our gear.

LIGHT AND DURABLE

Our BASELINE Series tank is made of a high premium 143 GSM material that is extremely light and airy. The softness of the material will float across your skin as you move, keeping you unrestricted, ready to attack the next evolution.
SHOP TANK

ZERO STINK

All of our shirts are infused with permanent anti-odor, antimicrobial, and anti-pilling technology. That means bacteria is stopped before it starts, friction won’t break down the fibers, and your gear stays fresh and intact—no matter how hard you push it.
SHOP SHIRT

ALL SECURE

Our BASELINE Shorts feature fully secure zip side pockets, locking your essentials in place. In the desert, where heat, wind, and shifting sand punish every mistake, security isn’t a convenience—it’s survival.
SHOP SHORT

THIS IS OUR STANDARD

All of our gear is tested and iterated by real endurance athletes, service members and adventurers from every walk of life—united by one thing: nothing about them is ordinary. This creates the highest possible testing pool, ensuring your gear arrives refined, proven, and ready to dominate your next evolution.
VIEW ATHLETES

The rigors we place our gear through is not just for stunning visuals, we truly challenge and push our gear in the most hostile environments.Our philosophy is simple: design and iterate alongside the hardest individuals on the planet—so when it arrives at your door, it’s ready for anything you can throw at it.

KIT UP

THE BASELINE SERIES
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BASELINE SHORT (LINED)
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